To discover and nurture latent cricketing talent through innovative, scientific and advanced methodologies.
To promote excellence in every aspect of cricket by providing impetus to emerging cricketers at the rural grass roots.
To expunge the Sports versus Education syndrome and develop a curriculum wherein both can be pursued simultaneously and effectively.
To provide quality coaching, correct exposure, unparalleled opportunities and cricketing facilities at affordable rates.
To emphasize at each stage the role of mental strength (grit, humility etc) and physical fitness (performance) for transformation into world-class cricketers.